Cookie policy
This policy explains how “Makaron” Ltd, UIC 205055198, with its registered office and registered office at 86 Osogovo Street, Sofia (hereinafter referred to as “Makaroon.bg” or “we”), uses cookies and similar technologies on the website www.makaroon.bg
I. What are cookies?
Cookies are small text files that are saved on the user’s device (computer, phone, tablet) when they visit a website. They allow the site to recognize the device and improve its performance – for example, to remember preferences, cart contents or login details.
II. Types of cookies we use
Mandatory (necessary) cookies
Ensure the normal functioning of the site (navigation, login, orders, security).
Without them, the site cannot function correctly.
Example: session cookies that maintain the active cart.
Analytical and statistical cookies
We use them to analyze how the site is used and to improve the content and user experience.
Example: Google Analytics.
Functional cookies
Remember user choices - language, region, settings and preferences.
Marketing, analysis cookies and advertising cookies
Used to display relevant offers and personalized advertising.
Example: Facebook Pixel, Google Ads, TikTok Pixel, Google analytics
They are activated only with the user's explicit consent.
III. How we collect cookie consent
When visiting the site for the first time, a consent banner is displayed that informs the user about the types of cookies.
The user can accept all, refuse or manage their preferences.
Consent can be changed at any time through the browser settings or by reopening the cookie banner.
IV. Managing and deleting cookies
The user can delete or block cookies at any time through their browser settings.
Most browsers offer the option of:
automatic deletion when closing the session;
blocking specific sites;
viewing and deleting stored files.
If you disable some types of cookies, parts of the site may not function properly.
V. Third-party services used
The following external services may be active on the site:
Google Analytics - for statistics and traffic analysis
Meta (Facebook) Pixel - for personalized advertising
TikTok Pixel / Google Ads Conversion Tracking - for marketing purposes
All of these providers process data in accordance with their privacy policies, available on their sites.
VI. Changes to the policy
"Makaron"Ltd may periodically update this Cookie Policy to reflect changes in the technologies used or legal requirements.
The latest updated version will always be published on www.makaroon.bg
VII. Contact
For questions regarding the use of cookies:
"Makaron" Ltd.
UIC: 205055198
Address: Sofia, 86 Osogovo Street
Email: privacy@makaroon.bg
